Saudi Sports Economy Development is becoming one of the most dynamic sectors in the Kingdom. The market value is projected to grow from $8 billion in recent years to $22.4 billion by 2030. This rapid rise reflects the government’s investments, private sponsorship, and a broader focus on making sports a key contributor to national development.
Driving Economic Growth through Sports
The economic impact of sports is clear. The sector’s contribution to GDP rose from $2.4 billion in 2016 to $6.9 billion in 2019. By 2030, it is expected to reach $16.5 billion, representing 1.5% of the national GDP. This expansion is tied to job creation as well, with over 100,000 new roles projected in the next decade.
Large-scale investments are fueling this progress. Between 2020 and Q1 2025, Saudi Arabia invested nearly $7 billion in the sports sector. More than 30 international events, including Formula 1 and world-class golf tournaments, have already been hosted. These events bring in global audiences, boost tourism, and stimulate local businesses.
Infrastructure projects also support this growth. The Kingdom is building 15 smart stadiums and investing $2.7 billion in new and renovated facilities by 2028. Riyadh’s 135-km Sports Boulevard and 11 new stadiums for the 2034 FIFA World Cup are standout projects that highlight long-term planning.
Community Engagement and Future Opportunities
The success of Saudi Sports Economy Development is not only measured in dollars but also in participation. In 2015, only 13% of Saudis engaged in physical activity. By 2023, this number surged to 50%. Female sports participation has grown by 400% since 2015, with women now making up 45% of sports club members. This social transformation reflects a stronger emphasis on health, inclusivity, and community well-being.
Private sponsorships and international partnerships have also played a major role. Collaborations with European football clubs, along with the use of AI and data analytics, are boosting fan engagement and sports business innovation. Even sports technology startups are benefiting, securing $7.4 million in funding to drive digital growth.
Looking ahead, Saudi Arabia’s sports economy is expected to add $5.9 billion to the national economy by 2030. This comes not only from major events but also from continued expansion of sports facilities and programs. With strong government backing, private sector involvement, and rising community participation, the Kingdom is laying the foundation for a sustainable and globally competitive sports economy.
Read also: Navigating Saudi Arabia’s Global Sports Rise: Investor & Club Insights
