Saudi Sports Benchmarking & Performance Assessment
The client was a national sports governance body responsible for assessing the performance of Saudi sports programs, leagues, and institutions against regional and international peers. Its objective was to identify performance gaps, best practices, and improvement opportunities to support continuous development and global competitiveness.
A comprehensive Saudi sports benchmarking framework was developed to assess performance across governance, athlete development, infrastructure, commercial outcomes, and fan engagement. The solution introduced standardized indicators and comparative analysis against international benchmarks to guide improvement priorities.
The approach included:
- Defined benchmarking scope and performance dimensions
- Collected and validated quantitative and qualitative data
- Selected relevant international peer benchmarks
- Conducted gap analysis and best-practice identification
- Developed performance scorecards and dashboards
- Facilitated stakeholder review and alignment sessions
This ensured actionable benchmarking insights.
Recommendations included:
- Institutionalize regular benchmarking cycles
- Align improvement initiatives with benchmark gaps
- Improve data quality and reporting consistency
- Strengthen governance and accountability mechanisms
- Share best practices across sports entities
- Track progress through performance scorecards
These actions supported continuous performance improvement.
