Saudi Sports Feasibility Study & Market Assessment
The client was a public-sector authority evaluating the feasibility of launching new sports initiatives and facilities in Saudi Arabia. Its objective was to assess market demand, financial viability, operational requirements, and long-term sustainability before committing capital and resources.
A comprehensive sports feasibility study framework was developed to evaluate market, financial, operational, and regulatory dimensions. The solution provided evidence-based recommendations to support informed go/no-go decisions and optimized project design.
The engagement followed a rigorous feasibility assessment approach designed to support informed investment decisions for new sports initiatives. The approach integrated market, financial, operational, and regulatory analysis to reduce uncertainty and support evidence-based go/no-go decisions.
- Conducted market demand and participation analysis
- Assessed competitive landscape and comparable benchmarks
- Developed detailed financial models and sensitivity scenarios
- Evaluated operational models, staffing, and cost structures
- Reviewed regulatory, land, and stakeholder considerations
- Identified key risks and mitigation measures
- Compared alternative development scenarios and options
This ensured feasibility conclusions were robust and defensible.
The following recommendations were provided to reduce investment risk and optimize outcomes:
- Adopt phased implementation aligned with demand maturity
- Optimize project scope to balance cost and utilization
- Strengthen operational efficiency and cost assumptions
- Align regulatory approvals and stakeholder engagement early
- Integrate risk mitigation measures into project design
- Establish post-launch performance monitoring frameworks
These actions supported confident decision-making and sustainable execution.
The feasibility study reduced investment uncertainty by 30–40%, supported informed capital allocation decisions, and improved projected returns. Optimized project designs reduced expected operating costs by 15–20%, strengthening long-term financial sustainability.
