Sports Investment & Strategic Planning in Saudi Arabia
The client was a public-sector sports investment and planning authority responsible for allocating capital across sports programs, infrastructure, and events in Saudi Arabia. Its objective was to ensure that investments delivered measurable sporting, economic, and social returns while aligning with national development priorities. The client sought a structured strategic planning framework to guide decision-making, prioritize initiatives, and manage risk across a rapidly expanding sports portfolio.
A sports investment and strategic planning framework was developed to support data-driven prioritization, portfolio management, and performance tracking. The solution integrated financial modeling, impact assessment, and scenario analysis to evaluate investments holistically. Governance structures ensured alignment with national objectives, while performance indicators enabled continuous monitoring of outcomes. The framework supported disciplined capital allocation and long-term value creation.
The engagement followed a structured strategic investment planning approach designed to optimize capital allocation across Saudi sports initiatives. The approach emphasized portfolio-level decision-making, balancing financial returns with sporting and social impact. Investment options were assessed holistically rather than in isolation, ensuring alignment with national sports priorities.
- Reviewed the existing sports investment portfolio and funding allocation
- Defined strategic objectives, success criteria, and impact dimensions
- Developed financial, economic, and social impact evaluation models
- Applied multi-criteria prioritization frameworks to rank initiatives
- Conducted scenario and sensitivity analysis to assess risk exposure
- Designed portfolio governance, reporting, and review mechanisms
- Enabled performance tracking and investment review cycles
This approach ensured disciplined, transparent investment decision-making.
The following recommendations were developed to strengthen investment effectiveness:
- Establish a centralized sports investment governance framework
- Standardize evaluation criteria for all sports investments
- Strengthen impact measurement and performance reporting
- Introduce regular portfolio review and reprioritization cycles
- Enhance risk management and scenario planning capabilities
- Align funding decisions with long-term sports development outcomes
These actions supported sustainable capital deployment and accountability.
Investment prioritization efficiency improved by 20–30%, reducing capital misallocation risks. Portfolio transparency increased significantly, supporting better decision-making and accountability. Improved performance tracking enhanced return visibility, strengthening economic and social outcomes across sports investments valued in the billions of SAR over multi-year horizons.
