$22.4 Billion Market Value by 2030

Saudi Sports Investments are reshaping the Kingdom’s economy and society, with projections showing the sector’s market value will rise from $8 billion today to $22.4 billion by 2030. This growth is fueled by a surge in global events, infrastructure spending, and strategic partnerships under Vision 2030. The sector’s contribution to GDP is expected to reach $16.5 billion annually, accounting for 1.5 percent of the national economy.

Over 100 International Events Hosted Since 2019

Since 2019, Saudi Arabia has hosted more than 100 major international events across 40 sports, including Formula 1 races in Jeddah, the FIFA Club World Cup, and the Saudi Cup horse race. These events not only elevate the Kingdom’s global profile but also create opportunities for local communities to engage with world-class sports experiences. The recent win to host the 2034 FIFA World Cup underscores the scale of ambition behind Saudi Sports Investments.

100,000 Jobs and Expanding Infrastructure

The sector is expected to generate over 100,000 jobs by 2030, supported by $2.7 billion earmarked for infrastructure development and renovation by 2028. New venues like Kingdom Arena, accommodating 26,000 spectators, highlight how investments are creating spaces for both sports and entertainment. These projects are designed to enrich community life while positioning Saudi Arabia as a premier global sports hub.

Female Participation Up 400% Since 2015

Saudi Sports Investments are not only about economics—they are transforming society. Participation in physical activity has risen from 13 percent in 2015 to 50 percent in 2023, with women at the forefront of this change. Female participation has grown by 400 percent, and women now represent 45 percent of community sports club members. The registration of 97 female coaches in 2023, a 61 percent year-on-year increase, reflects how inclusivity is becoming a cornerstone of the sector.

Esports and Gaming: $38 Billion Commitment

Digital entertainment is another frontier. Through Savvy Games Group, Saudi Arabia has committed $38 billion to esports and gaming, aiming to contribute $13.3 billion to GDP by 2030. Hosting the Esports World Cup has already cemented the Kingdom’s reputation as a leader in this fast-growing industry. Saudi Sports Investments in gaming are designed to capture the enthusiasm of younger generations and diversify the entertainment ecosystem.

Landmark Tennis Expansion: ATP Masters 1000 in 2028

In October 2025, SURJ Sports Investment announced a landmark deal with ATP to bring a new Masters 1000 tournament to Saudi Arabia by 2028. This marks the first expansion of the category in 35 years, making Saudi Arabia the tenth host alongside cities like Miami, Rome, and Shanghai. The partnership also includes grassroots programs to inspire the next generation of Saudi tennis players, reinforcing the Kingdom’s ambition to grow sports at every level.

Football Clubs and Combat Sports Investments

Saudi Sports Investments extend into football, with PIF acquiring 75 percent ownership of Al Hilal, Al Nassr, Al Ahli, and Al Ittihad. In combat sports, SURJ has partnered with the Professional Fighters League to launch PFL MENA, the first regional mixed martial arts league. These moves diversify the sports portfolio while creating new pathways for athletes across the Middle East.

Cruise Tourism and Hospitality Integration

The sports sector is closely tied to tourism. Cruise Saudi unveiled a new 335-meter AROYA Cruises vessel, while PIF’s hotel pipeline of 136,000 rooms is set to go live by 2030. These investments ensure that sports events are integrated into broader leisure and tourism experiences, attracting international visitors and enriching domestic travel.

Conclusion

Saudi Sports Investments are more than financial commitments, they represent a cultural transformation. From hosting mega-events to empowering women, from esports to grassroots tennis, the Kingdom is building a vibrant society anchored in sport. By 2030, with a projected $22.4 billion market value, Saudi Arabia is set to stand as one of the world’s premier destinations for sports, entertainment, and leisure.

Also Read: Saudi Sports Market to Hit $22.4B by 2030