Saudi Arabia is rapidly transforming its sports industry, investing heavily in infrastructure, events, and global partnerships. As the Saudi sports market surges, projections estimate its value will reach $22.4 billion by 2030, marking a significant leap from $8 billion today. With Vision 2030 guiding this expansion, the Kingdom aims to become a global sports hub, attracting elite talent, growing domestic participation, and diversifying its economy through sports-driven investments.
$22.4 Billion Market Growth: Investments Fuel Expansion
Saudi Arabia’s commitment to growing its sports industry is evident in its financial strategy. The sector’s contribution to GDP jumped from $2.4 billion in 2016 to $6.9 billion in 2019, with projections reaching $16.5 billion by 2030. To accelerate this expansion, the Kingdom invests $2 billion annually in sports development, funding everything from stadium upgrades to elite competitions. The government-backed SURJ Sports Investments plays a pivotal role in fostering the sector’s sustainability, with an emphasis on public-private partnerships that attract global stakeholders.
100+ Global Events Establish Saudi Arabia as a Sports Powerhouse
Since 2019, the Kingdom has hosted over 100 major international sports events across 40 different disciplines, cementing its reputation as a premier destination for competitions. Key events include:
- Formula 1 Saudi Arabian Grand Prix in Jeddah, drawing global audiences.
- Saudi Cup, the world’s richest horse race.
- FIFA Club World Cup, setting the stage for the 2034 FIFA World Cup, which Saudi Arabia will host.
The surge in high-profile events highlights the Kingdom’s ability to attract talent and audiences, further boosting its economy and tourism.
Esports Investment Hits $38 Billion, Fueling Growth
Beyond traditional sports, Saudi Arabia is making strides in esports, committing $38 billion to cement its place as a gaming powerhouse. The sector is expected to contribute $13.3 billion to GDP by 2030 and create 39,000 jobs. Major developments include hosting the Esports World Cup, offering a record-breaking $62.5 million prize pool, and expanding esports infrastructure to attract professional players and audiences.
Sports Infrastructure Investment to Hit $2.7 Billion by 2028
Saudi Arabia is investing $2.7 billion in sports infrastructure to build new facilities and renovate existing venues by 2028. This push will help accommodate increasing fan engagement while attracting international sports organizations. Alongside traditional sports investments, six new regional MMA leagues are set to launch by 2026, offering athletes in Saudi Arabia and the Middle East a platform to compete on the global stage.
Surging Sports Participation & Women’s Inclusion
Grassroots participation has skyrocketed, with 50% of Saudi citizens now engaging in regular physical activity, compared to just 13% in 2015. Women’s involvement in sports has also surged, growing 400% since 2015. Initiatives like the Women’s Premier League and enhanced support for female coaches have reshaped the Kingdom’s athletic landscape. 97 female coaches were registered in 2023, reflecting a 61% year-on-year increase.
Saudi Arabia’s Vision for a Sports-Focused Future
As Saudi Arabia progresses toward 2030, its sports sector is redefining global industry standards. Whether in traditional sports, esports, or infrastructure investment, the Saudi sports market continues to drive economic diversification, enhance global competitiveness, and solidify the Kingdom as a premier sports destination.
