Saudi Women’s Sports Growth Accelerates with 24-Hour Broadcast Launch
Saudi Arabia has taken a historic leap in women’s sports visibility with the launch of its first 24-hour television channel dedicated exclusively to female athletes. The SSC AWSN channel, a collaboration between the All Women’s Sports Network (AWSN), the Saudi Arabian Football Federation, and the Saudi Sports Company, began broadcasting on Friday via the MBC Shahid streaming platform. This milestone marks a pivotal moment in Saudi Women’s Sports Growth, aligning with the country’s Vision 2030 reform agenda.
From Stadium Bans to Global Broadcasts: A Five-Year Turnaround
Just five years ago, Saudi girls were barred from participating in sports at public schools, and women were prohibited from entering stadiums. These restrictions were lifted in 2017 and 2018, respectively, under the influence of Princess Reema Bandar Al Saud, now the Saudi ambassador to the United States. Her advocacy has been instrumental in reshaping the landscape of Saudi Women’s Sports Growth, turning exclusion into opportunity.
Women’s Premier League Gains Global Stage with AWSN Partnership
The timing of the SSC AWSN launch coincides with the start of the Saudi Women’s Premier League season. Since its inception in 2022, the league has grown rapidly, featuring players from over 20 nationalities. For the first time, matches will be broadcast both domestically and internationally, allowing fans worldwide to follow the action live. AWSN will air one prime-time match per week, amplifying the league’s reach and impact.
AWSN: A Global Platform for Saudi Women’s Sports Growth
Founded in late 2024 by Oscar-winning actress Whoopi Goldberg and CEO George Chung, AWSN is the world’s first global media channel focused solely on women’s sports. The SSC AWSN channel will not only spotlight Saudi athletes but also feature international competitions, including UEFA events and other women’s leagues. Chung emphasized the partnership’s role in “breaking barriers” and introducing Saudi audiences to a diverse array of global talent.
Vision 2030: Sports as a Catalyst for Economic and Social Reform
The SSC AWSN initiative is deeply tied to Saudi Arabia’s Vision 2030, a national strategy aimed at reducing oil dependency and expanding the private sector. Amill Lone, CEO of the Saudi Sports Company, described the channel as a strategic move to attract foreign investment and elevate women’s roles in society. By showcasing Saudi Women’s Sports Growth on a global platform, the kingdom is leveraging sport as both a reform tool and a soft power asset.
Leadership Voices: Reema and Al Rasheed on the Future of Women’s Sports
Princess Reema expressed pride in the Premier League’s progress, noting its international diversity and growing fan base. “With this partnership, their fans abroad will be able to watch them live,” she said. Aalia Al Rasheed, head of women’s football at the Saudi Arabian Football Federation, called the launch “a transformative milestone” that will inspire future generations and offer Saudi athletes the global recognition they deserve.
Also Read: The Surge of Women’s Sports in Saudi Arabia: Breaking Barriers and Shaping the Future
